{"id":821,"date":"2026-05-12T11:39:40","date_gmt":"2026-05-12T11:39:40","guid":{"rendered":"https:\/\/friszon.com\/?post_type=product&#038;p=821"},"modified":"2026-05-12T11:50:35","modified_gmt":"2026-05-12T11:50:35","slug":"idli-podi","status":"publish","type":"product","link":"https:\/\/friszon.com\/?product=idli-podi","title":{"rendered":"Idli Podi (100g)"},"content":{"rendered":"<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The crunchy one.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Idli podi is a dry side-dip eaten the same way across every South Indian home \u2014 small mound on the plate, oil\/ghee pooled on top, idli or dosa dipped straight in. It&#8217;s one of the oldest things on the South Indian table and one of the easiest to get wrong.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Sesame is the backbone of this podi. Most commercial versions cut the sesame down because it costs more \u2014 we don&#8217;t. You can taste the difference immediately: roasted, nutty, slightly crunchy, with an aroma that smells like an actual kitchen, not a spice factory.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Roasted dals, sesame, red chillies. That&#8217;s the core. Hand-roasted in 5\u20137 kg small batches in T.Nagar, Chennai, and shipped within 10 days of roasting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The crunchy one. Idli podi is a dry side-dip eaten the same way across every South Indian home \u2014 small mound on the plate, oil\/ghee pooled on top, idli or dosa dipped straight in. It&#8217;s one of the oldest things on the South Indian table and one of the easiest to get wrong. Sesame is [&hellip;]<\/p>\n","protected":false},"featured_media":822,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[17],"product_tag":[45,46,52,51,48,47],"class_list":["post-821","product","type-product","status-publish","has-post-thumbnail","product_cat-podis","product_tag-hand-roasted-ingredients","product_tag-kitchen-made-in-chennai","product_tag-medium-spice","product_tag-no-additives","product_tag-no-bulk-manufacturing","product_tag-prepared-in-small-batches","first","instock","shipping-taxable","purchasable","product-type-simple"],"acf":[],"_links":{"self":[{"href":"https:\/\/friszon.com\/index.php?rest_route=\/wp\/v2\/product\/821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friszon.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/friszon.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/friszon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/friszon.com\/index.php?rest_route=\/wp\/v2\/media\/822"}],"wp:attachment":[{"href":"https:\/\/friszon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=821"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/friszon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=821"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/friszon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=821"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/friszon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}